Haha, right now it seems to me that almost everyone I know just can and want to talk about the appearently most famous 9 minute video ever existant - the monster of music video to Lady Gaga's and Beyonce's song Telephone. Which is kinda interesting for me, because no one actually talks about the song itself, the actual reason for this video to exist. I don't know if this ever happened before, but as far as I know has a music video never been that extremely more famous and well known as its song before. I mean there have been a lot of music videos before, which have become as well known as their songs, or even a bit more - which is actually the reason behind a music video, to enrich support the promotion and popularity with adding a visual component to it, and no there is nothing wrong with that - but I have never seen a song beeing so much pushed in the background by its own support.
Yes, Lady Gaga is different from the most pop stars today glimmering on the enormous huge sky of music - but not because she is comming up with new innovative ideas. She's just overdoing the old ones.
With every appearance of a star at places where cameras and journalists are attendant the star is advertising him-/herself and his/her product. But Gaga takes it one step further. Or at least her marketing people (we can't know who is actually responsible for it). To make people talk about you, you have to do or be something unusual. Unusual beautiful, unusual brave, unusual talented. If you don't have any of these attributes, or in case t
hat you want to make sure that people really talk about you, you have to create something equally or bigger to beauty or talent. Like scandals. When it comes to this point Gaga and her promo people are pretty smart - are her weird outfits actually nothing else than scandals. But way better, because they don't really damage her and her reputation. Actually they built up her reputation. And that's what makes her as institution popstar so smart. She found a way to promote herself, which has the same power as really bad scandals (like Brittney Spears decision to totally cut her hair off for example) but deals with topics which are compatible with an everybodies life - just a bit spiced up. Just wear a bright yellow shirt and pink pants to work or to school and convince everyone that this is art and totally acceptable and you will know what I mean. If you have enough acceptance maybe they will start wearing the same thing a few days later just to be as cool as you had been a few days ago - who knows.
The same thing with the video to Telephone. The idea of having a overlong music video is old, Gaga just spiced it a bit up with making a huge media event out of it. It gets compared to early pieces of Quentin Terentino, its titled amazing and innovative. But for me it's just a overdoing of something overdone. And what makes it even worse is the fact, that it totally destroys the song with its over presence, doesn't the video really pick up the song. Because if you just listen just to the song on its own and without seeing her and Beyonce poisoning people, it sounds like a well made pop song (actually it's the first Lady Gaga song I could like), catchy and danceable and written about something we all know. A simple music video with a few dancing chicks and maybe some typical Gaga poses would have been enough for that to be played at the radio stations. But instead they made a music video where you totally miss the song when you watch it. I couldn't remember any line of it after I wantched it. I had to listen to the song on its own to finally know how it sounds like. And that is what shows me more than everything else that this music video is overdone.
Gaga seems to be gone too gaga.
Yes, Lady Gaga is different from the most pop stars today glimmering on the enormous huge sky of music - but not because she is comming up with new innovative ideas. She's just overdoing the old ones.
With every appearance of a star at places where cameras and journalists are attendant the star is advertising him-/herself and his/her product. But Gaga takes it one step further. Or at least her marketing people (we can't know who is actually responsible for it). To make people talk about you, you have to do or be something unusual. Unusual beautiful, unusual brave, unusual talented. If you don't have any of these attributes, or in case t
hat you want to make sure that people really talk about you, you have to create something equally or bigger to beauty or talent. Like scandals. When it comes to this point Gaga and her promo people are pretty smart - are her weird outfits actually nothing else than scandals. But way better, because they don't really damage her and her reputation. Actually they built up her reputation. And that's what makes her as institution popstar so smart. She found a way to promote herself, which has the same power as really bad scandals (like Brittney Spears decision to totally cut her hair off for example) but deals with topics which are compatible with an everybodies life - just a bit spiced up. Just wear a bright yellow shirt and pink pants to work or to school and convince everyone that this is art and totally acceptable and you will know what I mean. If you have enough acceptance maybe they will start wearing the same thing a few days later just to be as cool as you had been a few days ago - who knows.The same thing with the video to Telephone. The idea of having a overlong music video is old, Gaga just spiced it a bit up with making a huge media event out of it. It gets compared to early pieces of Quentin Terentino, its titled amazing and innovative. But for me it's just a overdoing of something overdone. And what makes it even worse is the fact, that it totally destroys the song with its over presence, doesn't the video really pick up the song. Because if you just listen just to the song on its own and without seeing her and Beyonce poisoning people, it sounds like a well made pop song (actually it's the first Lady Gaga song I could like), catchy and danceable and written about something we all know. A simple music video with a few dancing chicks and maybe some typical Gaga poses would have been enough for that to be played at the radio stations. But instead they made a music video where you totally miss the song when you watch it. I couldn't remember any line of it after I wantched it. I had to listen to the song on its own to finally know how it sounds like. And that is what shows me more than everything else that this music video is overdone.
Gaga seems to be gone too gaga.
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